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Customer LoginsLooking behind the averages
With over 40 brands, 300 models, and countless powertrain and technology offerings from which to choose, the US car shopper faces an almost overwhelming choice when he enters the market. The vehicles ultimately purchased, and now on the road, also reflect this enormous variety. Whatever perspective one wants to view the industry from, including type of vehicle registered (car vs. light truck), drive type (AWD/4WD vs. 2WD), body style (pickup, van, sedan, etc.), fuel type (gas, EV, etc.), vehicle price, or number of vehicles in the garage, the variety across the country is huge. Here are ten examples at the DMA LEVEL:
Tom Libby is Manager, Loyalty Solutions and Industry Analysis, IHS Automotive
Posted 5 May 2016