Customer Logins
Obtain the data you need to make the most informed decisions by accessing our extensive portfolio of information, analytics, and expertise. Sign in to the product or service center of your choice.
Customer LoginsMost watched car ads of 2011
Autoweek just posted a list of the five
most watched car ads of 2011. Of the five ads, four of them
were for new vehicles: Kia Soul, Chrysler 200, Passat VW and the
FIAT 500. The fifth one was for Bridgestone. I thought I would take
a look at how these five most watched ads equated to new vehicle
sales.
U.S. Light Vehicle October YTD Vehicle Registrations
Kia | Soul | 86,446 |
FIAT | 500 | 14,364 |
Volkswagen | Passat | 7,982 |
Chrysler | 200 | 66,538 |
Of the most watched ads, the Kia Soul was
definitely the most memorable to me and also represented the
highest annual new vehicle sales with 0.82% of total 2011 October
YTD sales. I loved the throwback to the running man dance
moves!
The 63 million page views of VW Passat's Darth Vader ad was much
higher than my favorite dancing robots in the Kia Soul ad. Passat's
sales trend for the year was the lowest of all the new vehicle ads
with only 7,982 vehicles sold as of October 2011 YTD. It goes to
show that there is so much more to automotive marketing than
advertising.
What was your favorite new vehicle ad of 2011?
Posted by Margaret Zewatsky, Product Strategist, Polk
(12.29.2011)