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Jul 19, 2016
Shifting the curve on loyalty with Scott Molitor, Sr. Director Automotive Marketing, IHS Markit - Automotive
Today's automotive consumer can be an elusive target for traditional loyalty marketing programs. To reach, engage and win today's nomadic consumer, vehicle marketers need to rethink their approach to loyalty. Scott Molitor, Sr. Director Automotive Marketing at IHS Markit, blogs about how marketers can shift the game of loyalty to their advantage. Get Scott's take on loyalty and conquest marketing on the Oracle Data Cloud Blog.
Posted 19 July 2016
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