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Customer LoginsThe Rogue Wave in the Sea of Mobility
Everyone recognizes that the future is uncertain. However, senior management must make decisions today about capital intensive investments that must be commercially viable 15 to 20 years into the future. As such, decision makers are often grappling with two different ideological pathways: 1) Should they spend capital and invest in a future whose expected future returns are based on a continuation of past performance and trends? Or 2) should investment be shifted towards a different trajectory influenced by evolving societal, political, or market forces that are unlike the past? In discussions with the leaders and internal advisors of our client companies there is no consensus about which is the better strategy.
In this Special Report, IHS researchers assess a series of weak signals and driving forces and foresee the potential for developments in the automotive market that disrupt well-established trends. An historical perspective is provided to help key business planners and corporate decision makers grapple with uncomfortable market developments that may require decisions that are contrary to trend-driven conventional wisdom.
Download Whitepaper: The Rogue Wave in the Sea of Mobility
Phil Gott is Senior Director, Long-range Planning, IHS Automotive
Kevin Lindemer is Managing Director, Downstream Consulting, IHS