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Consumers crave advanced technology in new vehicle purchases
Automotive Expert
Findings from a new IHS Automotive global consumer survey, Connected Cars, indicate that new advanced technologies and increased connectivity are driving consumer preferences as they consider new vehicles. Through the survey, IHS Automotive analysts sought to understand which services are must-haves for consumers intending on purchasing a new vehicle for personal use in the next three years, as well as gain an understanding on the propensity of consumers who would be willing to pay for these advanced technologies - and assess how much they would be willing to spend. Key findings include:
ADAS Leads Consumer Preferences
Software Updates Worth Paying for, Consumers Say
Navigation Apps Most Popular for In-Car Use of Smartphones
Autonomy Preferences Vary; Millennials are Onboard